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OPN Connect Newsletter 152 · February 6, 2020

Organic Asparagus Deal Starting in California


A significant organic asparagus deal in California’s San Joaquin Valley is expected to start up in early March, which should provide retailers with solid volume into mid-May.

Asparagus is one of those crops in which organic supplies are a challenge to source on a year-round basis. Consider that Peru, which provides the United States with about one-third of its annual asparagus, must follow a USDA treatment protocol that basically does not allow for organic imports. Mexico, another major supplier, does ship organic asparagus to the United States but demand typically outstrips volume. As an example, on Friday, Jan. 24, an 11-pound case of organic asparagus, produced in Mexico, had a price on the Los Angeles Wholesale Produce Market of $64-65, which is a whopping $6 per pound wholesale price. 

JMB organic asparagus 

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“We are expecting to start our California asparagus production between March 5 and 12,” said Dan Miller, production manager for Jacobs, Malcolm & Burtt (JMB), a firm headquartered in San Ramon, CA, which operates as a global asparagus marketing, packing and shipping company. “We should have promotable supplies from mid-March to mid-May. We are expecting to produce between five and six million pounds (of conventional and organic asparagus combined).”

Craig Rolandelli, President, JMB Asparagus 

Craig Rolandelli, president of the organization, said the company does source organic asparagus year-round from Mexico but its supplies will get a big boost once its California deal gets underway. He said the company has about 1,000 acres of asparagus planted in the state with most of it being in the Firebaugh/Mendota district of the Central Valley.

Organic Produce Summit 2020

“About 10 percent of our production will be organic,” he said, adding that sales will occur throughout the United States. California was long the leading producer of asparagus, with the Stockton, CA area being its epicenter. Rolandelli said JMB is the largest California asparagus grower still in business with two others offering less than half JMB’s volume. He noted that California asparagus still has cache in the marketplace with many buyers wanting U.S.-grown product. The high cost of production began driving asparagus to foreign producers more than 30 years ago.

 

JMB believes about 10% of their production will be organic this year

Asparagus is a perennial crop with JMB putting in its Central San Joaquin Valley acreage beginning in 2006, and adding to it every year, including increasing its organic production. Rolandelli said the rich, fertile soil in that region is perfect for asparagus and this year’s crop looks excellent about six weeks from harvest. Miller added that growing conditions have been excellent with a solid amount of rain and temperatures conducive to producing nice spears.

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