Duncan Family Farms Promotes Pete Guerrero to COO

Duncan Family Farms, a leading grower of organic baby lettuces and greens, kales, and herbs with operations in Arizona, California, Oregon and New York, has announced the promotion of Pete Guerrero to the position of Chief Operating Officer (COO). Guerrero has held a number of positions at the company including Food Safety Manager, Supply Chain Manager, and most recently Vice President of Operations. In his new role he will be responsible for implementing the organization’s strategic vision. 

Pete Guerrero, Chief Operating Officer (COO), Duncan Family Farms

"Pete is an ideal fit for the position. His long and diverse career with us highlights our passion for quality, consistency, and integrity," said company CEO Arnott Duncan. "Pete has been an excellent asset to each team he has worked with, and he continues to represent our values."

Guerrero embodies the company culture. His experience with day-to-day operations and processes allows him to understand the immediate needs of customers, approach decisions with a comprehensive lens, and seek to exceed expectations.

"I am honored to be taking on this new role and new responsibilities," said Guerrero. "I can’t express how grateful I am for the opportunity to contribute to the ongoing success of the business and our customers. I am committed to ensuring that we stay true to the company’s mission and continue to grow the highest-quality produce for our customers using smart, sustainable farming methods."

With 10 years at Duncan Family Farms, Guerrero’s breadth of experience made him the natural choice for this position. His unique insight into all aspects of operations will continue to help guide the company into the future. 

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About Duncan Family Farms:
Duncan Family Farms is a family-owned, multi-regional grower of approximately 8,000 acres of certified organic produce, specializing in baby lettuces and greens, kales, and herbs using sustainable, state-of-the-art farming practices. Founded in 1985 by Arnott and Kathleen Duncan, the company is one of the largest growers of organic produce, nationally recognized for their environmentally-sensitive farming techniques and premium-quality food for processors and foodservice distributors. To learn more, visit duncanfamilyfarms.com.