State of Organic Produce: Berries top 2023 organic fresh produce sales

For the second year in a row, organic berries (strawberries, blueberries, raspberries and blackberries) took the top sales spot, raking in $1.66 billion in 2023 and growing 6% from the prior year. And with 251 million pounds sold (up 3.8% from 2022), they were one of the top volume categories as well, second only to bananas.

Organic berries had a price premium of 56% over conventional, indicating consumers were willing to pay significantly more for the organic version of these popular fruits.

What the expert says: "We’re seeing consistent demand for organic blueberries as the health-conscious consumer continues to seek out products with that USDA organic seal. We’ve also seen that consumers are increasingly reaching for larger pack sizes." - Brian Bocock, Vice President of Product Management, Naturipe.

The 68-page State of Organic Produce 2023 report provides an overall view of organic produce retail performance in 2023 as well as specific insights into the top 20 organic produce categories. Download the full report here.