Mighties' Expands into Organics and Leads in Packaged Kiwi Sales

PASADENA, Calif. (Oct. 31, 2018) – New this kiwi season, Sun Pacific^® is providing retailers with another opportunity to expand their organic offering and increase sales with the introduction of California-grown Organic Mighties^® in a one-pound clamshell.

Sun Pacific’s investment in the Mighties brand, which not only encourages kiwi consumption as a habit by offering enough fruit for the week in a one-pound clamshell but also educates people about cutting and scooping kiwifruit for easy eating, has shown significant success. Stemming from the growth of packaged kiwi sales, which increased 12.8% in the last year while bulk kiwi sales declined 14.7%, Organic Mighties are expected to capture the hearts of shoppers just as the conventional product has.

“As the largest kiwifruit grower in North America, we strongly feel it’s not only important to continue to find ways to increase kiwifruit consumption but it is imperative that we fill the need for consumer demand of organically grown fresh produce,” said Barney Evans, president of Sun Pacific. “The enthusiastic response we saw with our Air Chief organic grapes encouraged us to transition a portion of our conventional kiwi over to organic.”

“Organic Mighties packaging debuted to retailers in July at the Organic Produce Summit and the feedback was overwhelmingly positive,” said Kate Reeb, director of marketing for Sun Pacific. “An equally enthusiastic PMA audience – many who viewed organic Mighties for the first time – is excited to start the 2018-19 kiwi season carrying both conventional and organic Mighties.

Organic Mighties, Sun Pacific®

The new Organic Mighties packaging contains all the familiar design elements of conventional Mighties, with an eye-catching purple background in exchange for the traditional green background. “Fuzzy,” the brand’s official mascot, is featured prominently on the sleeve, while storytelling about how to eat kiwi and its massive health benefits will continue to be prominent as part of the packaging.

Sun Pacific is also offering new in-store display shippers, which hold two cases each, and will also prominently display “Fuzzy” and the brand’s key graphics and messaging. For best results, the brand recommends displaying two Mighties shippers at a time, which not only draw attention, but contribute to labor saving at the store level.