Organic Fresh Produce Marketing and Media 101 at OPS 2018

An examination of how various media outlets and platforms cover organic fresh produce, and how the information is delivered to consumers, will be the focus of the  educational session, Organic Fresh Produce and the Media, at the third annual Organic Produce Summit this coming July.

“OPS attendees will hear from three different media outlets on how information related to organic fresh produce is collected and disseminated to consumers during this engaging and informative session, “said Matt Seeley, CEO of OPS.  “To have a reporter from the world’s most recognized newspaper, an Emmy recognized television journalist and the head of digital media for one of the largest organic retailers will provide audience members a terrific overview of how the media is handling information related to organic fresh produce.”

Organic Fresh Produce and the Media speakers include: 

Anahad O'Connor, Consumer Health Reporter, The New York Times 

Anahad O'Connor is a bestselling author and staff reporter for The New York Times. Anahad covers consumer health, writing about topics such as nutrition, chronic disease, obesity and the food industry.

Laura Evans, Emmy Award-Winning Journalist

Laura Evans is a veteran journalist who most recetnly served as the anchor of Fox 5 News in Washington, D.C. In her 25-year career, Laura has earned multiple Emmy's and Emmy Nomitations.

Ryan Amirault, Social Media Marketing Director, Natural Grocer

Ryan is the Director of Social Media forNatural Grocers with over 140 stores in 19 states. His work focuses on developing the brand's first fully-integrated social media program.

Moderator - Ashley Koff, R.D.

As CEO of The Better Nutrition Program, Ashley is an award-winning nutrition expert, author, spokesperson and advocate.