Sherry Frey of NielsenIQ analyzes organic consumer trends

Sherry Frey, the vice president of total wellness at NielsenIQ, was the final keynote speaker at OPS on July 11 in Monterey, California, rounding out a morning of education sessions for the organic produce industry with a presentation parsing the buying habit trends and spending power of generational groups in the United States.

Frey, who has a background in organic produce and more than two decades of industry experience, discussed the ever-evolving consumer landscape and its demands on organic produce, as well as how the industry can identify new marketing opportunities. A few of the takeaways from this data-rich talk included a deep dive into the ever-increasing spend by Millennials and the emerging buying power of Gen Z. Frey also noted that Baby Boomers still wield a pretty hefty wallet and actually are the largest buyer of organic produce. They also rival Millennials in online purchases.

For more data and insights from this session, watch here.